Dear Don Jazzy,
I happen to be a huge fan of your work as business man and a lover of music mostly. You have proven that you genuinely know how to run a record label properly, despite the constraints Nigeria and its entertainment industry has but that’s not what this is about.
You have conquered mainstream, first with D’banj, who had no idea how much value you were adding to his career and then with the likes of Tiwa and Dr Sid. You took on the next generation and slayed with your triplets, Korede, Reekado and Dija, though I feel Reekado could use a bigger push and Dija is yet find herself fully. Nonetheless, no one could’ve pulled it off the way you did, so #wehdonesir
This letter however is about the new genres you are about to dabble into. The alternative music scene. It’s not about noisemakers and headbanging jams, it’s about quality content, depth and a true appreciation of the essence of music. I know you love music, it’s written all over your face when you talk about it.
I choose to believe this was a smart business move because you saw an opportunity in the market with alternative music and pray you make the most of it.
All I ask is that you stay true to the sound of the artists you’ve signed and by artists, I mean Johnny Drille and Poe.
Both Johnny and Poe are unique and extremely talented. If packaged and managed well they have the potential to change the game completely. Producers like Atta Lennel Otigba and Cobhams would know exactly what to do to bring out the best in them and there’s a huge niche market awaiting good content like that.
But what do I know? I’m just a music critic, talent manager and PR somborri. You’re the music mogul, I just want to still be able to listen to Johnny and Poe, whether they are with Mavin or not because I’m a die hard fan of both.
Who knows, maybe someday I’ll get to meet you, Don Baba Jay. For now accept my plenty grammar and keep being a baddo. The industry needs you
Lots of love,